Whenever I hear an American say “niche”, I think,
NICHES GET STITCHES, BIATCH!
I’ve been thinking about my niche here at Kokoro 心 Heart, because I hear affiliate marketing requires targeting a specific audience.
I feel kind of off about marketing and sales, but that may just be the starving-artist Aussie-battler austerity mindset in me. The ideas here are intended to benefit readers, and the products I recommend here have yet more of those ideas. I’m no Tyler Durden but I’m suspicious about promoting or encouraging wanton consumerism. If anyone feels they bought something through here because I tricked them into believing their desire was a (false) need, I can at least tell myself I was transparent.
And anyway, feeling compelled to focus on writing within a certain consistent frame is going to help me … well, focus. It will create pressure to stay on point like the essay question of a uni assignment.
By focusing on the theme of psychospiritual wellbeing I will be forced to refine my thinking about this subject, and parse more of my experience through the lens of holistic transpersonal wellness.
So I’m excited about that, because when I think about the priorities informing my purpose here on Earth, the one thing that consistently comes to mind is wholeness, psychospiritual wellbeing, transpersonal awareness, the realisation of our transcendental and interconnected nature — all words for the same pursuit. I’m reluctant to use the word “enlightenment” because it’s loaded with too much connotational baggage, but understanding the true nature of reality is something I aspire to and I believe this perceptual clarity is a prerequisite for the main goal here on Earth, psychospiritual wholeness.
And I believe the psychospiritual wholeness of each individual is a prerequisite for a sustainable and harmonious future on this planet. It’s root causes of suffering I’m talking about here: we cannot be truly well (as individuals or as a global community) while our minds are mired in ignorance. That’s a Buddhist perspective I suppose, but I’m curious to know how other spiritual traditions approach the same idea.
Let me know in the comments if that’s your thing. I understand the Gnostic Christians have a thing or two to say about this.
Meanwhile yeah, my niche.
I added a static home page to describe this yesterday, and managed to wrangle the backend of WordPress to run the blog posts through a menu in the header. That was immensely satisfying, figuring out a technical aspect of publishing here. The landing page has what I would call a blurb:
At Kokoro 心 Heart I am contributing to the vision that every individual have access to the resources, knowledge, means and support to nurture their psychospiritual wellbeing and treat the root causes of suffering.
I am doing this by publishing posts about books, music, life and culture through a lens that investigates what we can learn from these about our transpersonal nature and our complex psychology.
As I do my own inner work through meditation and other spiritual modalities, I hope to develop resources and training down the track. And I’m exploring the prospects of establishing a social enterprise called Causal Connections, facilitating access to holistic psychotherapies for low-income earners.
I believe the path to a sustainable and harmonious future on this planet is paved by creating a culture of individuals who are internally sustainable and harmonious. Because individuals create culture as much, if not more, than they are influenced by culture.
We are culture, and the future is determined by the state of our present.
For now I’ll be writing about books, music, life and culture to see what I can illuminate in these about psychospiritual wellbeing. At least the first two of these will lend themselves to products I can recommend.
I panicked a bit when I remembered the importance of having a niche, because psychospiritual wellbeing is a pretty broad subject and it’s hard to think of products that sell wellness. Products that aren’t dodgy, anyway — there’s a plethora of snake-oil sales people out there trying to exploit our vulnerability to sell us answers they don’t have.
Truth is, these answers can’t be sold — anything I’ll be recommending here is just a snippet of the multi-faceted path to answers. It’s you who’ll be doing the answering — anything here is just part of the spiritual-adventure travel-guide brochure you won’t find at Lonely Planet.
Every successful AF (affiliate marketing!) blog relies on products to recommend, but Kokoro 心 Heart is not just an AF blog — it’s a work of passion, and a place for me to publish ideas about questions I’m thinking about all the time anyway.
So welcome! I hope you enjoy what I’m doing here.
Leave some comments below if you’re also thinking about these ideas. I love comments, dialogue, conversation. I’m here to build community as well, because despite my frequent overwhelming desire for escape to a cave in the Himalayas, we cannot hope to realise the true nature of our being in isolation! Be the sangha you want to see in the world!