I’m starting a venture called Heartwards, a small business offering personal training for integrative health and wellness.
This is the first time I’ve mentioned it here. I’ve mentioned it to a few friends and others in my networks, but otherwise it’s a very nascent thing.
Now I can mention it elsewhere on the socials and Kokoro 心 Heart and feel like it’s been mentioned before. It won’t be weird if you hear me refer to ‘Heartwards’.
I’m definitely not yet at the stage where I’m doing anything like formal marketing, but it definitely won’t fly if I don’t tell anyone about it. So here’s a banner, which is already out-dated as I develop and re-develop content trying to explain exactly the service I want to provide:
It feels weird, to be honest – starting something like this. I’m doubting myself, wondering why I think I should or could be someone to offer these kinds of services to others. I’m not the healthiest Jimbo on the block. I mean, I’m pretty healthy – much healthier than I was 20 years ago. I’m healthier than many, and less healthy than many others.
The answer(s) I always come back to are:
- by supporting others to step into ownership of their wellness, I will strengthen the sense of accountability for my own wellness;
- by teaching others, we deepen our own learning;
- to be of service doing something I feel passionate about
- by developing holistic-lifestyle training plans for others, I will be able to develop one for myself
Another reason for doing this is that I’m developing the sort of service I wish I could find and afford. Kind of like an author writing the book they want to read. I haven’t been able to find or afford a service like this, so I’m developing it myself – it’s easier to justify developing it for others than it is to justify developing it solely for myself.
There’s a lot more to it than that, but this is just my first public mention of the idea. I won’t go into much more detail here-now, because a) I’m giving up nicotine today and therefore am feeling super vague and fuzzy and weirdly noncommittal and b) I don’t intend to publish a lot about this until it’s more developed. I will publish here if doing so motivates me or helps to justify developing the content, structure, ideas – because publishing here will mean I feel less like I’m operating in a vacuum.
Otherwise, I’m really just mentioning it here so it doesn’t feel weird for me when I reference it in future posts.
I can share a bit of the content I’ve been developing for the business plan.
Our vision at Heartwards is a healthy and sustainable world, where every individual, group and institution is able to cultivate and promote genuine happiness and wellbeing, no matter the challenges we face. We believe a healthy world arises out of healthy minds, and that everyone can reduce suffering and increase happiness.
Our mission at Heartwards is to help facilitate this healthy and sustainable world by equipping individuals, groups and institutions with the resources, knowledge, means and support to cultivate the holistic/integrative health and wellness we need to cope in a world that seems increasingly difficult to navigate. Based on the Pillars of Wellness, we do this by providing one-on-one coaching and accountability support, workshops for groups, in-person and online courses, and resource packages for groups and individuals wanting to develop and maintain lifestyle practices that support their holistic/integrative health and wellness. We help our clients consistently and sustainably prioritise eudaimonic wellness (flourishing) rather than continuing to pursue hedonic pleasure even though we know it leads to suffering rather than happiness.
Our “unique selling proposition” is that Heartwards takes the cliche, happiness comes from within, and turns it into applied eudaimonics. That means we provide clients with the tools and skills they need to actually connect with this elusive treasure that is already within us. By meeting clients where they are at in their busy lifestyles, we help them to become sustainably accountable for their most-important priorities.
Our work is underpinned by the belief that spiritual awareness and health is the foundation of all other experiences of health and wellbeing. Bodhi’s background is Buddhist, but there doesn’t need to be a label from Eastern theological philosophy for us to understand that every individual shares the same deepest aspiration:
to be free from suffering and meet with the causes of genuine (inner) happiness
It is our goal at Heartwards to support others in the spiritual journey that facilitates the sort of wellbeing upon which all other wellbeing is founded – and this is our USP: we don’t mince around and try to leverage the wish for riches or professional success or to live your full potential to entice clients to our products and services; we go straight to the source and help individuals to activate a yearning they already know is there but cannot quite yet identify … the wish the be happy and free from suffering.