It dawned on me recently that the attention economy is in a war for our soul!
Dramatic, I know! And I’m not even exactly joking. But what does this mean? What is the attention economy? And how is it warring for our soul!?
I have started answering some of these questions in a resource I am developing for Heartwards, which can be found here.
Something I want to address in this post here though, is the outrageous claim that the attention economy is in a war for our soul.
As I have been deepening my Zen practice lately ~ in particular at a recent three-day sesshin ~ I have started to notice or strongly suspect that our capacity to concentrate on the present is directly correlated with our awareness of our true nature, which is that we are already enlightened (in Buddhism this is the concept of buddha-nature).
In the Sanbo Zen lineage I am training with, our practice is to concentrate on the mantra mu, and I have started to see this very short word as something like an interface (or a portal!) between my relative self and the absolute Self.
This means that every time I am distracted from concentrating on mu, I am pulled away from the portal that would take me to insight about my true nature.
Knowing that some would refer to the absolute Self as the soul, I have decided to start deliberately using hyperbole in claiming that the attention economy is in a war for our soul.
And repetition! I learnt from reading Schopenhauer that repetition is a useful literary device.
Correct me if I’m wrong.
Of course, it’s not just mu that is the portal ~ mu is just a placeholder, and the portal is nothing more and nothing less than the present.
If our attention is constantly being pulled away from the present by advertising, click-bait, fragmented conversation and our every fleeting desire and curiosity (all of which are the jet fuel of the attention economy), then yes, the attention economy is in a war for our soul, because it is through concentrating on the present that we know our soul ~ it is through strong attention on reality as it is that we experience the contentedness, peace and quietness of mind that feels like heaven on earth.
When my concentration/attention is strong ~ not just in meditation, but especially in the comings and goings of daily life ~ I enter a flow-state that feels so peaceful and chill, like everything is exactly as it should be, warts and all. I feel more able to accept reality as it is, without wishing to change it because I have been distracted by some desire.
Does this make sense?
Honestly, it feels like one of those insights that are so simple they’re hard to describe because the moment the words start coming out of my mouth I think, Der, of course!
And then I start repeating myself because it’s so simple that I think, It can’t be that simple ~ let’s make a bit more complicated!
What do you think?
How does the quality of your attention impact your wellbeing?

